google future

The Google Future



via found (2) find/found/found
glucose image (2) search engine
remain turnover utopian (2)
shine come off market share
habit giant (2) behind (2)
data share (2) inexorable
invest concern grow/grew/grown (2)
author prepare innovative
observe research development
shy sensitive shy away from
viable spirit (2) pioneering (2)
clout incredible couple (2)
pan out force (2) outdistance
secret model (2) traditional (2)
remote scientist self-driving
access consider mission (2)
failure provide network (2)
aerial place (2) stratosphere
lens diabetes contact lens
shape dubious measure (2)
expect confident profitability
deal (2) probably laboratory
way (2) area (3) the other way around
factor big deal experiment
afford sound (3) quite a few
bent on altitude coming years
jury visionary the jury is still out
effort level (2) domination






There isn’t a lot of information that can’t be found on the internet, usually via the search engine Google.

But who exactly is behind the digital giant?

In 1998, Google was founded by Larry Page and Sergey Brin. Just two years later, it had become the world’s largest search engine, and remains so to this day.

It sees a turnover of sixty billion dollars a year, and has a seventy percent (70%) market share of online searches.

But the shine is slowly starting to come off the company’s image.

Lars Reppesgaard knows why. He’s observed the inexorable rise of Google over the years. Not only is its habit of collecting sensitive data a cause of growing concern, it also invests in research projects that many might consider dubious.

Lars Reppesgaard, Author of a book on Google: “Google is prepared to spend a lot more money on research and development that other companies would shy away from, which they would see as utopian and not actually viable.

This pioneering spirit, coupled with Google’s financial clout, makes it an incredible, innovative force, as well as one that outdistances itself from traditional German IT companies by far.”

“Google X” is the name of the company’s secret laboratory, where scientists work on ideas for tomorrow’s world: Google glasses and self-driving cars are just the beginning.

With the mission of providing internet access to rural and remote areas, for example, it’s placed high altitude balloons in the stratosphere to create an aerial wireless network.

It’s even developed a contact lens for diabetics that can measure glucose levels.

Lars Reppesgaard, Author of a book on Google: “I confidently expect that Google can and will increase its profitability, even more with new products, probably not with all of them, but it’s no big deal for Google if a few ideas don’t pan out. Maybe its robots won’t sell, but its cars will, or the other way around.

But experimentation is factored into its business model. Google is so financially sound, it can afford quite a few failures in coming years.”

Is Google visionary? Or is it bent on world domination?

As long as the jury is still out on the world’s leading search engine, Google will continue in its efforts to shape the world in its image.


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1. Anyone can know practically anything through Google. True or false?

2. Was Google started by a giant, high-tech, multinational corporation?

3. Google extremely profitable and has quite a monopoly. Is this right or wrong?

4. Does Google have a perfect, spotless reputation? Does everyone trust, like, admire and respect Google 100%

5. Has Google only stuck to its search engine operation? Does it only concentrate and focus on search engine operations? What are some examples of their new ventures or developments?

6. Is Google very careful about what it invests in, or does it invest lavishly?

7. The report is completely optimistic about the future, mostly optimistic, in the middle, yes and no, partially, rather pessimistic or totally pessimistic?


A. I use Google all the time. Yes or no? Is Google your default homepage? Does your company or organization depend on Google searches?

B. Google knows me better than my friends, my wife or husband, my boss, and my mother.

C. Are you suspicious or cynical of Google?

D. What will happen in the future?

E. What can or should people and governments do?

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